CEO at Resilient Solution
So you spend thousands of dollars launching and designing your site you’ve exchanged countless emails and phone calls with your designer and developer and you are finally ready. It’s go time and you flipped the switch! Now what? Customers will flock to you by the thousands right? – Wrong!
Unfortunately it doesn’t work that way. Getting your website setup, published and making sure people find it are two completely different things – If you build it then will NOT come.
Your business website is competing against thousands if not millions of other sites in your industry on the Internet. Just like your business you have competitors but no two businesses are alike. These sites are all different; they have different purposes, themes and factors that make them desirable to both a consumer and the search engines (Google, Yahoo, Bing).
Google’s job is to show consumers the most accurate, relevant information and takes hundreds of factors into consideration from site look, speed, objective, age, reputation, social signals, on page seo and off page seo to name a few.
Think of it this way – If you open a cupcake shop inside a strip mall that was hidden behind trees, how would anyone ever find your awesome business? How would people looking for the best cupcakes in town ever reach you if they cannot see your store? How would anyone know you exist?
Getting search engine optimization can be an uneasy experience but it doesn’t have to be. The right Houston SEO expert should explain all your option and break things down you to a level you understand.
They should develop a plan of action that is ever changing and should take the time to understand who you truly are and what factors drive your business, where your business is and where it needs to go.
They should be well versed in the art of SEO and be able to explain every aspect of it. They should have measurable goals and immaculate communication skills so you always know what’s going on.
Digital Marketing can make a huge impact on your business and drive lots of new customers but it doesn’t solve all problems. There are lots of moving parts and a true professional should help you understand what happens to your potential customers once they land your site and provide recommendation to improve conversion, after all the ultimate goal is increased business.
Look for someone that is interested in building a long lasting business relationship and is truly interested in your business success.
By doing search engine optimization that works, you essentially only capture business from people looking specifically for your services.
There are thousands of people per month looking for your product and services in Houston alone, not to mention the other terms people might be searching for online and this doesn’t even include Yahoo & Bing! What could a portion of this business mean to you as a business owner?
By doing the proper keyword research and taking an estimate of the amount of monthly search volume X the average lifetime value of a customer you can determine what you should be spending on SEO.
For example if your customer value is $1,000 and you are spending $3,000/mo in SEO but getting 10 new customers a month then it makes sense. Being able to make these calculations is very important and is something that any reputable SEO consultant should help with.
Besides the ROI you should want to be involved in your own business growth and aim to understand what changes need to be made on your end to make each campaign a success.
Besides search you need to take a good look at your current digital presence to the determine the value and where you stand. Example: Say you have a business in the service industry and people search your business name and when they find it they see a negative review. While it might be difficult for you to place a dollar amount on getting that negative review pushed down, there is no doubt it has a negative impact on your business and potential earnings.
Search engine optimization is a powerful tool that when used effectively can skyrocket your business. This can be the difference between closing your doors or expanding.