What video marketers need to think about

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We complied a listed of incredible resources that reveal just how important video will be in 2016. Video is no longer an option in your marketing strategies and should be considered a top contender in driving traffic and new business. Here is what the CEO of Animoto had to say:

Expert: Video to rise in 2016

“In 2015, content marketing was the skill that every marketer needed to be familiar with, along with mobile marketing and lead generation. In 2016, marketers will need to add video marketing to their skillset in order to be competitive to future employers and clients,” said Brad Jefferson, CEO and cofounder of Animoto. “If marketers want to remain competitive next year, they’ll need to create videos for every aspect of their business. 2016 will also see video platforms continue to push the envelope of creativity in video, adding new features and use cases that marketers will need to move first on, such as the ability to create, edit and store videos in browser-based platforms without downloading any software.” See more…

I don’t think there is a question about whether you need to use YouTube in today’s age but are you maximizing your efforts? Check out this article with some great tips on how to leverage the platform.

Top YouTube marketing tips for internet entrepreneurs

http://www.examiner.com/article/top-youtube-marketing-tips-for-internet-entrepreneursVisual content has proven to be immensely powerful and effective and YouTube is the top visual-centric social network that you can find. 85% of adults online are regular users of YouTube, which provides a whole mine of possibilities for businesses to get their videos in front of a massive and captivated audience. The problem is that thousands of videos are uploaded on YouTube on a daily basis, which means you have to do something extra special to ensure your video stands out and gets noticed by your target audience. This can only be accomplished when you are well-versed in the art of YouTube marketing. Via examiner.com

How many boring videos have you seen over the last week? Those ugly explainer videos with no purpose don’t seem to cut it anymore. Skyword brings a great perspective and we encourage you to check this write up.

Why Video Content Marketers Need to Think About Sound Design, and Where to Find It

http://www.skyword.com/contentstandard/enterprise-marketing/why-video-content-marketers-need-to-think-about-sound-design-and-where-to-find-it/Think about all of the movies, commercials, and advertisements you’ve seen. I guarantee that in those there is always some sort of memorable song that hit you right in the sweet spot and made you feel something. That’s the power music brings to your video. You are essentially supporting your visuals with the audio representation of the emotions you want them to feel. When you combine great quality video and the right music, it brings your production to the next level. Click here for full article… skyword.com

 

How to supercharge your marketing with video

In today’s market, cutting through the marketing clutter and communicating more effectively and efficiently is one of the keys to success. On this episode of the podcast, we delve into the wide world of video to help grow your practice. Bart Camarata, creator and host of BenefitAdvisor TV helps us to understand the different ways successful practices are deploying this strategy. Original Source here

We’d love to hear from you. Are you doing anything different with video in 2016 and if shoe how will your strategies change?

Images credit examiner.com, skyword.com