Why digital marketing for your local business matters – Saenz Digital

Why digital marketing for your local business matters


When it comes to climbing up the ladder of a search engines, the process is a little different for businesses that are trying to bring in more local customers. Local businesses are normally smaller and require a little more effort and determination to get discovered. With the internet being the go-to source for most people and other methods of adverting like newspapers, flyers, and print are becoming obsolete. When searching for a local business online the results are going to be catered to the area the person is in so if you are in Houston and search for say cupcakes then you will see local results. Most of the time local searches are made by customers or consumers who are looking for a product or service to use right then and there.

For local businesses it is extremely important to cater to the these local consumers in order to become visible. Registering with Google Places, is a great place to start. Google Places is a business directory that allows businesses to list themselves locally. It is free to use and will gain you access to local people who are looking for your particular product or service by listing you in their local search directory. Using your business address and number is also very important. When customers have access to your address and number at every turn, they are much more likely to visit your physical location or call you wanting to know more about the products or services you offer.

These people will then become paying customers. When provide a great product or service or great customer service they are more inclined to spread the news to others. The news can be spread through word of mouth or posting experiences on social media sites or giving positive reviews online. Thus, your business will be seen as being a trusted business and that, itself will bring more customers to your door. It’s important to understand all the places where your business is listed and to make sure these local business directories are well optimized. These directories are called citations and are key if you own a local business.

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