Category Archives for seo

Are keywords relevant to SEO in 2018 and beyond

Shares

Yup! In fact, you’re reading this because you probably searched “are keywords relevant to seo in 2018” or something similar and since there’s almost no other sites with that search phrase in the title and url this page ranks.This is the power of keyword research. Long tail KW is the key to getting great rankings […]

Continue reading

Yoga studio marketing strategies that actually work!

Shares

We all know how competitive the fitness industry can be. There are more yoga studios and fitness franchises within a 5-mile radius than you can probably count. This rising trend in the U.S can make if difficult for new studio owners to compete locally.If you’re like most fit pros, then you’re probably a first-time business […]

Continue reading

Lean how to setup Google Analytics to segment your data in 2016

Shares

Conversion experts reveal the truth behind Google Analytics so you can maximize ROI. How to Setup Google Analytics and Segment Your Data When you hear “data segmentation”, your instinct might be to bury your head in the sand or fall asleep. Why? Well, segmentation can seem daunting (or boring) to those unfamiliar with it. Even if […]

Continue reading

Learn the 4 fundamental steps to conversions

Shares

SEO book reveals the key to making more sales. The 4 Fundamental Steps of Conversion Optimization Once upon a time, I was sitting in my office looking over data for one our new clients and reviewing the conversion project roadmap. The phone rang and on the other end was the VP of marketing for a multi-billion-dollar […]

Continue reading

How To Market Your Local Houston Business In 2016

Shares

Search Engine Land reveals the must know trends of 2016 all local businesses should be focusing on. Six Trends Shaping Location Marketing In 2016 “For quite some time, businesses have treated location data — such as their names, addresses and phone numbers — as a passive asset that protects their brands. Keep your location data […]

Continue reading

[Infographic] A/B testing beginner guide

Shares

Smart Insight reveals a guide for A/B testing for beginners. This type of resource is extremely important if you are just getting into split testing or if you simply want to get an overview of how split testing work. If you are doing any type of advertising then this is a guide you won’t want […]

Continue reading

Will Google’s Changes Effect Your Business? Here Is What You Need To Know

Shares

Marketingland.com explains why it’s important that every website is mobile friendly. According to a recent report mobile search surpasses desktop search. Mobile now represents an impressive amount of online traffic. In 2015, it surpassed desktop for Google searches worldwide. Our own research at BrightEdge also indicated that by Q3 of 2014, purchases made on mobile had nearly […]

Continue reading

How To Generate Leads With The Right Content

Shares

Neil Patel reveals why you are not driving leads with your content and details how to fix the issues you are facing so you can maximize your efforts. Content is King right? I mean we hear it all the time, blog, write, write and then write more but what if no one ever reads your […]

Continue reading

Has Your Website Tanked Due To Algorithm Changes?

Shares

Dont Blame The Google Algorithm For Search Traffic Declines Predicting why organic traffic has declined year over year or month over month can be quite challenging, but it doesn’t have to be. I have seen many companies (and some SEOs) correlate a drop in traffic with the date of a known algorithm update and assume […]

Continue reading

Why digital marketing for your local business matters

Shares

When it comes to climbing up the ladder of a search engines, the process is a little different for businesses that are trying to bring in more local customers. Local businesses are normally smaller and require a little more effort and determination to get discovered. With the internet being the go-to source for most people and […]

Continue reading