We all know how competitive the fitness industry can be. There are more yoga studios and fitness franchises within a 5-mile radius than you can probably count. This rising trend in the U.S can make if difficult for new studio owners to compete locally.
If you’re like most fit pros, then you’re probably a first-time business owner or have very little marketing experience. This leaves you guessing and working with outdated played out marketing strategies like flyers, newspaper ads, magazine ads and yes EVEN yellow pages.
In 2018 and beyond if you want to smash your competition and market yourself as a yoga instructor and take your studio to another level then you need to master digital marketing.
With over 1.86 Billion active users the quickest way to grow your client base and get your services and classes in front of the right people at the right time is hands down Facebook Ads. Facebook has the most data on people and their interest than any other company out there and they want you to advertise.
This gives you the ability to promote your yoga studio locally without having to break the bank and without having to compete with big brands. Using the tools Facebook gives us we can target anyone in the world.
Imagine being able to command business at will without ever losing money; we’ll that’s what Facebook Ads can do for you.
BONUS: Watch this video to see the whole process
It goes without saying that you absolutely must have a website. Makes sure it’s not some useless stupid site with oversized images that serve no purpose like I’ve seen many yoga studios with. A website should serve your customers and help you get more business and if it doesn’t then it’s pointless.Imagine having your yoga classes and studio be a top choice when people are searching for the best yoga studio to go to. That’s exactly what SEO (search engine optimization) does for your business.
Takeaway:Digital marketing is the way to go if you want to scale your business with a sustainable strategy for years to come. Most of your customers will use the internet to find you and the yoga industry shows no signs of slowing down which means you will have to keep up with marketing trends.