Yoga studio marketing strategies that actually work! – Saenz Digital

Yoga studio marketing strategies that actually work!

Shares

We all know how competitive the fitness industry can be. There are more yoga studios and fitness franchises within a 5-mile radius than you can probably count. This rising trend in the U.S can make if difficult for new studio owners to compete locally.


If you’re like most fit pros, then you’re probably a first-time business owner or have very little marketing experience. This leaves you guessing and working with outdated played out marketing strategies like flyers, newspaper ads, magazine ads and yes EVEN yellow pages.


In 2018 and beyond if you want to smash your competition and market yourself as a yoga instructor and take your studio to another level then you need to master digital marketing.


The Hare strategy:


With over 1.86 Billion active users the quickest way to grow your client base and get your services and classes in front of the right people at the right time is hands down Facebook Ads. Facebook has the most data on people and their interest than any other company out there and they want you to advertise.

 
This gives you the ability to promote your yoga studio locally without having to break the bank and without having to compete with big brands. Using the tools Facebook gives us we can target anyone in the world.

Imagine being able to command business at will without ever losing money; we’ll that’s what Facebook Ads can do for you.

Here’s how:

  1. Make sure you have a Facebook business page setup (it’s the only way you can advertise on Facebook)
  2. Identify your ideal client (Are they male/female/ live in a certain area/make a certain amount of money, etc...)
  3. Know your numbers (what’s the lifetime value of a client and how much are you willing to pay to get a new member into your studio)
  4. Have a budget and a goal (this allows for measurable, repeatable results)
  5.  Create a Facebook Ad

BONUS: Watch this video to see the whole process 👇👇👇


The Slow and Steady Strategy:

It goes without saying that you absolutely must have a website. Makes sure it’s not some useless stupid site with oversized images that serve no purpose like I’ve seen many yoga studios with. A website should serve your customers and help you get more business and if it doesn’t then it’s pointless.

 Imagine having your yoga classes and studio be a top choice when people are searching for the best yoga studio to go to. That’s exactly what SEO (search engine optimization) does for your business.


Here’s how:

  1. Make sure how have a website that is designed to capture leads.
  2. Optimize website (on page) – rename your images to something that makes since, instead of upload 2345689e9r.JPG make it Yoga One Exterior.JPG.
  3. Have good quality content
  4. Make sure your content has clear titles like H1, H2, H3 tags, etc.…
  5. Make sure you write for your audience and not just content for the sake of content
  6. Responsive website design
  7. Optimize website (off page) – Get listed on industry specific directories and places like YP, Google Maps, Bing Maps, Apple Maps, Yahoo Local
  8. Be active on social media
  9.  Implement a solid review strategy

Takeaway:

 Digital marketing is the way to go if you want to scale your business with a sustainable strategy for years to come. Most of your customers will use the internet to find you and the yoga industry shows no signs of slowing down which means you will have to keep up with marketing trends.