If you're a small business owner right now, you have an unfair advantage over your competitors and even larger Fortune 500s and you don't even realize it.
You see, you have this unique ability to make decisions based on your experiences and the information that you gather from your customers and you can use that to pivot fast and create outcomes that are in your favor.
This is something that larger companies simply cannot do.
Your unfair advantage is the speed of implementation.
Now let me explain something. I physically sat in rooms full of people with fancy titles, that are all trying to make decisions on things they don't understand.
I've seen them drag projects for months and even years because nobody wants to be wrong.
I've seen these companies and people take over a year to put out a simple two minute video, because the words on the video were not the right font type.
I've sat in meetings where information that can literally help somebody right now isn't published because the color is not the right shade on a piece of paper.
I've seen the same people assign project managers to help with one single web page that has no more than 500 words of copy and I've seen them take two years to complete.
I've seen these companies spend millions on vendors that never produce a single result, but they still keep them around because, again, no one wants to be wrong.
Speed of implementation is something these large companies cannot achieve.
This is due to the fact that the ego of these people in these companies is in control.
They would much rather make decisions that harm a company before letting go of their ego.
And this is your unfair advantage.
And right now, there is a MASSIVE shift, and a massive opportunity happening.
We're becoming a front facing camera society. And these big companies with big egos cannot keep up.
We've started to see this because retailers like Toys"R"Us and Sears and Gap and Gymboree, JC Penney, and many more are going out of business.
But it doesn't have to be this way for you.
Today, people are craving video and they're craving connection. It's the reason Netflix and Amazon put out entire seasons at once, because they know that people aren't only going to binge watch those, they're gonna crave it and ask for more.
Video, combined with the speed of implementation, is a killer recipe for your business success. Because it provides an entirely new way of doing business that was never possible before.
It allows people to see the real you. It builds trust, rapport, and your credibility. So when you put out authentic micro-video, your ideal prospects are drawn to you.
It's also never been easier to do, because everyone has a smartphone. Look, the days of spending hundreds of thousands of dollars on camera crews and production crews are long and gone.
And it doesn't matter if you're a doctor or realtor or plumber or own any type of small business.
Imagine having your best salesperson greet every single body in a room full of your ideal prospects.
Now imagine that happening 24 hours a day, seven days a week, instantly.
That is what's possible with video today.
Now I have to ask...
Will you blend in with everyone else and let your ego control your future?
Or will you use your unfair advantage?